WITH THE BARS

While making a documentary on a military installation, we were surprised to discover that Soldiers were being fed unhealthy energy bars by the bureaucrats in the DoD.  As a result, they were pumping literally tons of trans fat into Soldiers.  And trans fat causes coronary heart disease.  So we created a healthier and better energy bar -- Soldier Fuel.  It's all-natural, with no trans fat, no HFCS, no gluten, and with the shelf-life and performance that warrior-athletes need.  And then we went further.  We made sure to deliver great taste thanks to real peanuts and real chocolate.  Why'd we fight to make a better bar?  Because we love and respect the men and women who wear the uniform and do the hard work of defending us.  And we think they deserve the best. 

 

WITH SPONSORSHIPS

We give a portion of the proceeds from every bar to pro-Soldier causes.  We support and sponsor ventures such as The SEAL Legacy Foundation, Ride 2 Recovery, the Army Ten-Miler, the Marine Corps marathon, Army World Class Athletes Program, Warriors on the Water, Army MWR, and the West Point Triathlon.