top of page


$12.00

12 OZ BAG | GROUND COFFEE
SMOOTH, SMOKY, AND POTENT.


HELPS YOU GET THROUGH
THE DAILY GRIND

People ask us, "Hey, do you guys have a mascot?"
We reply, "Hell yeah, we have a mascot. His name is Serious Joe."
"Why's he so serious?" they say.
"You have to ask him," we say. "Just kidding. You don't have to ask him. It's a play on words. Joe means coffee."

NO GIMMICKS
about us
JUST SERIOUS JOE
Brew good. Do good.
We donate 15%
of ALL profits to
pro-soldier causes.
And sometimes we even create the pro-soldier charitable ventures ourselves, like these...

WE'RE BROTHERS
ABOUT US
We're a small family business that's spent the last fifteen years supporting and empowering the men and women of the Armed Forces.
It began when I was making my first documentary, for Discovery Channel, about Military Freefall School in Arizona. I noticed that the troops were being fed unhealthy energy bars full of trans fat, which causes coronary heart disease. So my brothers and I stepped in and created a healthier zero-trans-fat high-performance bar for soldiers. It's called SOLDIER FUEL, and it's now featured in the U.S. Special Operations Forces Nutrition Guide. It's also a Top 20 bestseller on Amazon (out of 1,000+ bars).
- Christian D'Andrea
WE HOPE YOU ENJOY.
© Story Foundry LLC
bottom of page