ELITE PERFORMANCE NUTRITION
FEATURED ON THE DISCOVERY CHANNEL
THE #1 SURVIVAL BAR IN AMERICA
USED BY ELITE UNITS WORLDWIDE
A FAMILY BUSINESS THAT CARES
While making a military documentary, we were surprised to discover that Soldiers were being fed unhealthy energy bars by DoD bureaucrats, who were pumping literally tons of trans fat into soldiers. Trans fat causes coronary heart disease.
It was unacceptable.
So we became the Army's R&D partner in performance nutrition with a mission to fix things, and we created a healthier, better-tasting, and higher-performing energy bar — Soldier Fuel. Why'd we fight to make a better bar? Because we love and respect the men and women who wear the uniform, and we think they deserve the best. (Also, we're athletes ourselves and we like to have an unlimited supply of bad-ass energy bars.)
- the D'Andrea Brothers